Keywords in SEO aren’t
Let’s say, for instance, that your business sells handmade fly-fishing lures. An obvious keyword phrase that you’re going to want to rank for is, well, handmade fly-fishing lures. However, there are other keywords and phrases that customers are surely using to locate products just like yours, and it’s up to you to determine what they are and to start implementing them in your:
Google AdWords is a great place to start with keyword research, but there are plenty of other keyword planning tools out there you can use. Don’t forget about
Keywords, however, is nothing without great content: instead, they’re nothing but a word salad. But content is more than just a vehicle for keywords, and instead it is a tool you can use to convert prospects, is something valuable you can offer customers, and is a shareable resource you can use to reach new audiences.
Here’s how content can work to increase sales: when prospects search the internet for information about a product or service similar to what you offer, they’ll come across social media posts, blogs, web pages, and other content that was designed to answer their questions, provide information, and otherwise facilitate a purchasing decision. When you work to have the best, most relevant, most engaging, and most authoritative content on the internet, prospects will find your brand before all others, and this gives you an opportunity to build relationships and convert leads into customers.
Great content comes in many forms, and your goal should be cultivating and creating content in a variety of them, including:
Content is at the
Social media is one of the fastest growing elements of a comprehensive and modern SEO strategy, and this is because an increasing number of consumers are turning to these platforms to engage with brands. Nearly 80 percent of people turn on facebook when they want to find interesting content, and this means there’s a huge opportunity there for you to reach new audiences, attract more prospects, and develop lasting relationships with customers.
Beyond that, social media is also a great way to show a more human side of your organization, it can be used as a direct marketing tool thanks to resources like Facebook Ads, and you can even use social sites to bolster your customer service efforts.
Two of the most significant changes to SEO best practices that have arisen in recent years are the emphasis on mobile and local content, and the two go hand in hand. Local SEO is becoming increasingly important as more consumers use mobile devices to search for businesses because 30% of all mobile searches performed today have a local intent. Moreover, over 70% of people will visit a nearby business after conducting a local search, so if you want to drive business to your physical or E-commerce store, then you must focus on local content (including local keywords and landing pages), and you have to make sure your digital footprint is entirely mobile-friendly.
There are many reasons why on page SEO is crucial to your success, so if you want to boost sales, then you must pay attention to on-page techniques. Here are a few of the reasons, briefly: on-page SEO makes your site more user-friendly, makes it easier for search engines to index your pages, will increase your search ranking, and will help you focus on optimizing essential elements like visuals. If you’re not familiar with on-page SEO, here are some of the most critical steps involved:
Reputation management, therefore, is all about making sure you put your best foot forward online when customers go looking for you, and you can do this by:
When you want SEO to work for you, it can’t be something you do part-time or with minimal effort. To boost sales with SEO, you have to be intelligent with and dedicated to your efforts, and that means having a solid strategy that integrates all the components discussed here today. To accomplish this, you’ll need a team in place that’s familiar with SEO best practices and who can examine your company goals to create and implement a long-term strategy that will help you achieve them.
SEO is key to the success of any modern business, not only because it can increase your visibility and reach online, but also because it can help you boost sales by driving more traffic to your site, providing you with more opportunities to convert leads into customers, and giving you the tools you need to increase conversion rates. But SEO is a multifaceted creature, and the main points to focus on if you want to boost sales include:
Finally, remember that creating and maintaining a comprehensive strategy that prioritizes all of these elements is just as important as the elements themselves because that’s the best way to ensure you build a well-oiled SEO machine that will help you boost sales.